Marketing Campaigns
20190603
AcoperisBun
The problem
Any new business needs expert help and digital friends who are willing to kick start their adventure. We met with ACOPERIS BUN and our hearts were set to grow their online presence.
The solution
It’s essential for any business, especially if it’s an emerging one, to stand out in the industry. We developed a custom strategy based on a thorough selection of business USPs. We developed an in depth analysis of the roofing industry, we then proceed to project the lead generation funnel and planned the activities accordingly for each traffic source.
In the Marketing stage, we made sure that the lead generation funnel is analysed throughout the campaign. What we actually did, is:
- Research in which we followed the competition in the roofing niche
- Creating and applying a custom strategy, fitted for this type of business
- Created promotional materials with original design, adapted to each platform
- Developed monthly campaigns for lead generation: Facebook Ads, Instagram Ads and Google Ads
- Constant optimisation of the campaigns, in order to achieve the best acquisition cost for the client budget
- Record number of leads
- Profiling for leads
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