Analysing, creating, implementing and testing:
How does campaign implementation work?
A good start is essential in any project so the first step is to take a close look at your business and at the competition. After a thorough analysis, we shape the objectives and the marketing strategy for Facebook and Instagram Ads. These will be traced based on the business perspectives and specific needs of your project.
The next step is to create your Google Ads account (if you don’t have one already), setting up the Google Analytics account and connecting the two platforms. These will be followed by the planning and structuring of the campaigns per se.
At this stage, we will also create a list of keywords relevant to your business niche, with a high ranking and a low price. We will present this to you along with the negative words list.
For the Display campaigns, we create and identify audiences, the most relevant websites for the display and also the topics that relate to your business profile. We also map the websites that are irrelevant for your brand in order to exclude them in the future.
Next off: we confirm the keywords list and audiences with you. After we have your approval, we create the campaigns taking into account the geo-location, the devices on which it will be displayed, optimal time frame, budget, auction strategy and a few other Google Ads settings.
Each campaign will contain ads organized into various groups of key words, with specific texts and extensions, which complete the product or the services about to be promoted.
We start the Search and Display campaigns and, depending on the budget, and our strategy, we adjust ads on a daily or weekly basis in order to maximise their performance. Our great advantage is that LeadLion is a Facebook Marketing Partner, which makes us a Facebook certified agency; so we will receive fast support and solutions from the platform consultants, in order to reach the best results for you.
Transparency is vital in every partnership so you will receive a monthly update that attests to the results of the Facebook Ads campaign. This is how you will be able to understand and interpret the leads, the registered conversion dates, the number of device sessions and other KPIs we are watching especially for you.
We believe that adaptability is essential in digital and that’s why we will constantly be testing and improving your ads. Through A/B testing, we determine how we can improve your click rate, optimise your display positioning or lower the cost per click for you. We test new keywords, different messages, various audiences (for display campaigns) or auction strategies.
Where will your ads appear?
• Facebook News Feed
• Facebook Stories
• Facebook Marketplace
• Facebook Video Feeds
• Facebook Right Column
• Messenger Inbox
• Messenger Stories
• Facebook in-stream videos
• Facebook search results
• Facebook Instant Articles
• Instagram Feed
• Instagram Explore
• Instagram Stories