First things first: what’s the difference between UI and UX?
UI and UX are two separate branches frequently mistaken for one another, but essential to anyone who has an active presence in the Web and App design industry.
UX stands for User Experience and, in short, determines how easy or strenuous the user interaction with the website/application is.As a result, the UX designer ensures that the user’s experience is intuitive and smooth.
UI, on the other hand, is the short form for User Interface and comprises every decorative or graphic element on the website/app. This includes buttons, shapes, colours, fonts, texts and their layout and the animations on-site. The UI designer determines what look and feel the website will have in its final form and then it will enter the implementation stage.
It’s important to approach both branches through extensive research which will enable us to create an optimal strategy for a user experience as pleasant as possible.
Why do I need UI/UX on my website?
Glad you asked. Because we have a multitude of reasons why UI/UX is extremely important for a perfect web experience.
Firstly, in order to determine how the website and its interface will work, we will start an ample research process through which we anticipate and fulfil the highest expectations of users.
The questions guiding our UI/UX strategies:
• What do users want and how do they react to visual changes online?
• How did other businesses approach this type of implementation and why?
• How could we improve a certain functionality?
• Why is there a high shopping cart abandonment rate and how can we diminish it?
An example in this direction would be the following: in the research stage for the platforms we built, we figured out that users prefer to complete forms distributed in columns instead of lists. The cart abandonment rate for the second scenario is high because the information they have to fill in looks chaotic and seems too much to handle.
