The problem ClassIN has an offline brand synonymous with luxury. What was lacking from its portfolio before our collaboration was an online avatar which could match the classy store. Having this in mind, we started creating a first class digital presence for ClassIN.   The solution We analysed the situation and decided to approach the work two ways: by developing an online shop and by promoting the premium portfolio online, as it deserves. What we did first was to create a new Magento 2 online store, exclusively geared with out of the box features. Everything was supported by:
  • A unique design, thought for a complete suite of top notch devices
  • Products with custom options, for advanced configuration
  • A complex calclulation system for attributing delivery fees
Next step: we perfected the tracking system, so our client can correctly and permanently follow the conversions and traffic on the website. As a final step, we developed Performance Marketing campaigns on the following touchpoints:
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  Results The 3 stages went on smoothly and at the end we can pride ourselves with extremely satisfying results:
  • We launched a platform which is not only performant, but also distinctive through the custom design, which reflects premiumness
  • We grew the number of leads by 150%, just by launching the new site
  • We consolidated the luxury image of ClassIn via campaigns targeted to the exclusive audience

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