The problem
How do you stand out in a market where each competitor does everything possible to be noticed – this is how our first conversation with Gardenium went in 2016. What keywords were in focus in our brief? Obvious differentiation from the competition and a top-of-mind positioning in the minds of the consumers. Ok, let’s show you the magic behind.

The solution

We wanted for Gardenium to be perceived as good as possible in the gardening and watering industry, so we contributed with ideas that grew exponentially the quality of their digital actions.

Step 1: Develop an in depth research of the competition
Step 2: Find the adequate strategy derived from the research findings
Step 3: We made new upgrades for the digital setup of
our client, such as:

  • Web Development
  • UI Design
  • Backend Development Magento
  • Optimising the e-commerce flow
  • Integrating the APIs of several systems

Next off was building the Marketing strategy, inspired directly from the most pressing business needs. What we actually did:

  • Market analysis in which we observed the competition
  • Custom strategy for the business type
  • Developing PPC campaigns
  • Extending the traffic channel via affiliation campaigns
  • Implementing and optimising the e-mail marketing campaigns
  • Analysing and recalibrating the campaigns for achieving optimal acquisition costs for the client

What we managed to do until now and gives us fuel to surpass our milestones in the future:

  • 2.200 new clients in the first year
  • The conversion rate grew significantly (over 25%) with each UI/UX design optimisation
  • The growth of the conversion rate for PPC campaigns up to 40% higher than the industry average
  • Positioning the brand on the market as a powerful entity since the first year from the launch


    Do you have a project?

    Projects that transformed into accomplishments, clients who became friends and visible results we reached with our partners. This is what LeadLion is about.